Tag Archives: wechat

The rise of multi-label and lifestyle brands in China

The rise of multi-label and lifestyle brands in China

In Beijing, it seems that everyone is opening up a vintage shop. From the American, retro-cowboy, rockabilly vintage of the shops in Gulou, to the more European vintage of Sanlitun’s House of Willow, there are so many different vintage boutiques that have mushroomed around the city. Vintage is still a niche market in general. It still has a concentrated appeal—it’s not for everyone. These shops complement their brick-and-mortar shops with E-commerce platforms that serve more for marketing purposes than actual sales. These WeChat platform are more like style blogs where everything it’s about lifestyle. Mainstream luxury vs niche luxury Consumption in...
Feedbacks from readers on Chinese creative industry

Feedbacks from readers on Chinese creative industry

The childhood of Design Hotpot went really well, and it grew much over my best expectations. I had many interesting feedbacks by readers coming from all over the world, and to conclude this phase I want to summarize the great opinions I collected in these months. China is fast, and this is not just a cliché. I was away for six months and when I got back many things were not as I remembered. What really impressed me was the margin of penetration of social apps like Wechat. I’ll give you an anecdote. Like most of the residential compounds, on...