Tag Archives: virtual reality

The future of AR in Chinese Luxury Retail

The future of AR in Chinese Luxury Retail

Perhaps the most significant specific trend within the new customer-centric universe is the pervasiveness of mobile as the leading technology in the movement toward omnichannel marketing. While consumers are now interacting with brands through a variety of different media including email, social media, PCs, tablets, smartphones and the store, mobile has taken the lead as the dominant channel for retailers based on its convenience and consistent presence with the consumer. These trends are only expected to continue as the market moves toward the next evolution of customer-centric technology and all it has to offer. When e-commerce and later social media took off,...