Tag Archives: smartphones

The rise of multi-label and lifestyle brands in China

The rise of multi-label and lifestyle brands in China

In Beijing, it seems that everyone is opening up a vintage shop. From the American, retro-cowboy, rockabilly vintage of the shops in Gulou, to the more European vintage of Sanlitun’s House of Willow, there are so many different vintage boutiques that have mushroomed around the city. Vintage is still a niche market in general. It still has a concentrated appeal—it’s not for everyone. These shops complement their brick-and-mortar shops with E-commerce platforms that serve more for marketing purposes than actual sales. These WeChat platform are more like style blogs where everything it’s about lifestyle. Mainstream luxury vs niche luxury Consumption in...
Less instant noodles and more local food: the second wave of Chinese outbound travel

Less instant noodles and more local food: the second wave of Chinese outbound travel

In late 2014 president Xi Jinping, while visiting the Maldives, advised Chinese travelers to eat less instant noodles and more local food when in other countries. Despite the economy slowing, the impact on outbound travel from high-net-worth individuals seems to have steadily grown. The length of travel is also increasing for some, and more Chinese travelers are even taking an entire “gap year” abroad. Historically speaking, the Chinese have never really been interested in exploring the world before. But according to a recent report of Business Intelligence Fung Center, the number of Chinese tourist travelling abroad is constantly growing and could...
The future of AR in Chinese Luxury Retail

The future of AR in Chinese Luxury Retail

Perhaps the most significant specific trend within the new customer-centric universe is the pervasiveness of mobile as the leading technology in the movement toward omnichannel marketing. While consumers are now interacting with brands through a variety of different media including email, social media, PCs, tablets, smartphones and the store, mobile has taken the lead as the dominant channel for retailers based on its convenience and consistent presence with the consumer. These trends are only expected to continue as the market moves toward the next evolution of customer-centric technology and all it has to offer. When e-commerce and later social media took off,...
Feedbacks from readers on Chinese creative industry

Feedbacks from readers on Chinese creative industry

The childhood of Design Hotpot went really well, and it grew much over my best expectations. I had many interesting feedbacks by readers coming from all over the world, and to conclude this phase I want to summarize the great opinions I collected in these months. China is fast, and this is not just a cliché. I was away for six months and when I got back many things were not as I remembered. What really impressed me was the margin of penetration of social apps like Wechat. I’ll give you an anecdote. Like most of the residential compounds, on...
Fortunes and sorrows of Chinese smartphones going West

Fortunes and sorrows of Chinese smartphones going West

Around forty years after the beginning of reforming and opening, only a handful of Chinese companies – Lenovo, Huawei, Haier, Tsingtao – have made the leap to global leadership in their sectors. This invites a comparison with Japan, that around the same forty years after it was flattened by the U.S. Army had already produced dozens of leading consumer brands, like Sony, Panasonic, Toyota, Honda, Canon, Nikon, that were disrupting industries around the world. Today, many observers think we are on the cusp of a major change, one that will see a rash of Chinese companies go global, and in...