Tag Archives: shanghai

JD.com leads the Chinese conquest of the Milan Design Week

JD.com leads the Chinese conquest of the Milan Design Week

The swelling numbers of interior design and lifestyle shops popping up in China, makes it quite clear that Chinese consumers have a developing appreciation for design. Increasingly, interior and furniture design is becoming a staple of luxury events targeted at affluent Chinese consumers. As I already mentioned in my previous article The rise of multi-label and lifestyle brands in China, more and more auction houses have been adding a design and furniture element to their sales, encouraged by Chinese consumers’ design savvy shopping habits abroad. The trend is for well-decorated spaces to become increasingly important to Chinese consumers. This fact is...
3 reasons why coworking is booming in China and what’s next?

3 reasons why coworking is booming in China and what’s next?

According to real estate services firm Jones Lang Lasalle, by the end of 2016 there were over 500 coworking sites in Shanghai and Beijing alone, compared to just a few in the end of 2015. As the sharing economy takes root in China with increasing vigour, a growing number of Chinese customers are shifting to a collaborative consumption lifestyle, resulting in a huge boom of co-working spaces in recent years with thousands of operators emerging. Generally speaking this is a mindset change: from owning something to renting something. Since this ‘new’ mindset is not totally a new thing in China, coming from a collectivist...
The rise of multi-label and lifestyle brands in China

The rise of multi-label and lifestyle brands in China

In Beijing, it seems that everyone is opening up a vintage shop. From the American, retro-cowboy, rockabilly vintage of the shops in Gulou, to the more European vintage of Sanlitun’s House of Willow, there are so many different vintage boutiques that have mushroomed around the city. Vintage is still a niche market in general. It still has a concentrated appeal—it’s not for everyone. These shops complement their brick-and-mortar shops with E-commerce platforms that serve more for marketing purposes than actual sales. These WeChat platform are more like style blogs where everything it’s about lifestyle. Mainstream luxury vs niche luxury Consumption in...
What’s up with China’s over-style

What’s up with China’s over-style

Maximalism If you ever set foot in a hotel, bar, KTV or restaurant of a tier two Chinese city, you are probably familiar with the extravaganza of the interiors. If you ever walked down the streets of Xidan, Beijing youngsters’ shopping district, you’ve already jumped into some serious fashion-tackiness. If you’ve ever scrolled down the dark alleys of any of the popular Chinese live broadcasting apps I’m sure you noticed that over-styling has been taken by many way beyond the limitations of fashion. Over the past five to six years many Chinese women asked their plastic surgeons to make them “look...
Why Chinese Shopping Malls are set to become “Palaces of Experience”

Why Chinese Shopping Malls are set to become “Palaces of Experience”

In the past year I’ve been involved in many commercial real estate projects. Specifically I have been working on creative concepts for the seasonal marketing campaigns of Chinese Shopping Centers. After having been in touch with some of the most prominent clients in the market, I wanted to write down some thoughts on the trends that I’ve noticed in China. New downtowns Guangjie, which roughly translates as window shopping, is increasingly seen by China’s newly affluent consumers as a key pastime. Rapid urbanization and the continuing growth of disposable incomes and expenditure has been the driving force behind the shopping mall...
An interview with Neri & Hu [part 3]

An interview with Neri & Hu [part 3]

…continuing from Part 2 “At work I’m organized and rational while I’m emotional and unstable on a personal level” Room for randomness sometimes brings up nice surprises. And surprisingly enough, architecture and design were not young age vocations for neither of them. Lyndon wanted to be a painter but growing up in a Chinese family he was not allowed to pursue such a goal that was considered to be trivial. He had lied to his parents saying that he was studying mechanical engineering, but before they went to visit him in the States, he managed to switch to architecture, that...