Tag Archives: Qumei

How to market furniture in China

How to market furniture in China

Changes within the market and the need for flexibility Recently I have been involved in the re-planning of a large luxury distributor of foreign furniture in China. For obvious reasons I won’t reveal its name, let’s say they are one of the main players in the luxury furniture market in Asia, and they went trough a huge scandal a few years ago… That scandal severely damaged their credibility in the eyes of occasional and potential customers affecting their brand and market shares up until now. Today, they believe, the damages of those years are almost gone, but as Chinese growth slowed down...