Tag Archives: propaganda

When government propaganda meets creative marketing

When government propaganda meets creative marketing

China’s changing position in the world and the new attitudes of the more educated, more skeptical, and often more disillusioned millennial generation have prompted the Chinese Communist Party to adapt in order to maintain legitimacy in the eyes of Chinese youth and instill patriotism in the generation that will see their country become the world’s number one economic power. On the surface, the recent 19th National Congress of the Communist Party of China was much like those which came before it, embodying the characteristic high secrecy and rigid pageantry all supporting the unquestioned right to rule of the party leaders...