Tag Archives: Photography

What can we learn from the last Dolce & Gabbana PR disaster in China

What can we learn from the last Dolce & Gabbana PR disaster in China

Global luxury brands are trying very hard to conquer the Chinese market, fit in the local culture and engage with the consumers and their ever-changing behaviours. While some brands appear to be succeeding in creating a real conversation with their audience, some others are struggling to understand the local culture. Gucci and Alessandro Michele’s story of success A successful example comes from Gucci, that fuelled the expression of its brand identity in a slightly traditional way, by curating an art exhibition in Beijing’s art district 798, together with the high-end fashion publication A Magazine Curated By. Luxury fashion houses are...
Chinese architects rediscovering the tradition of bamboo

Chinese architects rediscovering the tradition of bamboo

Bamboo is an extremely fast-growing species of giant grass that grows abundantly, quickly and cheaply across East Asia, Northern Australia and west to India and the Himalayas, but also occur in the Americas and the sub-Saharan Africa. It’s high strength-to-weight ratio, comparable to the ratio of steel, makes it adapt for construction uses. While in Japan, bamboo was used primarily as a supplemental or decorative element, throughout China’s building tradition, bamboo was a dominant material in architecture, especially in southern China. It was used for all the elements in architecture: structure, wall, floor, furniture, or ladders and stairs. A bamboo...
Chinese tourists, what are they looking for?

Chinese tourists, what are they looking for?

While in Milan more than half of the bars are owned by Chinese, and the second most common family name is not Colombo or Ferrari or Bianchi but 胡 Hu; other regions are struggling so much to attract Chinese visitors. This is the reason why on April 17 Marco Zambuto, the mayor of Agrigento, a small town in Sicily, got the brilliant idea [warning: sarcasm could have been involved] to produce the video below. He stands in front of The Valley of the Temples, and invites Chinese tourists to literally Inundate Sicily. The video is in Italian, and comes with Chinese subtitles. At the end of the video the mayor even...
Why do Chinese love photography

Why do Chinese love photography

If you’ve ever been to China you should know how Chinese are crazy about photography. It’s not just a stereotype depicting Chinese tourists in Europe snapping thousands of photos in a day; it is the truth. In my college years in Tsinghua I was amused by the number of SLR cameras my classmates had, all of which costed at least twice the country’s average per capita income. With my 400 euros Olympus I was their joke. A few years back a meme appeared on the Internet: “摄影穷三代,单反毁一生” literally “third poor photographers generation, reflex cameras ruin lives”, and a photo of a...
Engine start

Engine start

So, after 6 years spent wandering around China, in the middle of the rise of a multitude of microblogging platforms and closed social networks, witnessing the sunset of blogs as the main form of expression in the World Wide Web, with awful perfect timing, I finally decided to set up this Blog. I’m an italian Beijing-based designer, which means, for how I see it, that despite me being (ethnically and to a certain degree also culturally) italian I can’t accept the idea of being entangled into the definition of being an italian designer. Having lived in Beijing for the past six years of my life (which counts...