Tag Archives: Luxury

What can we learn from the last Dolce & Gabbana PR disaster in China

What can we learn from the last Dolce & Gabbana PR disaster in China

Global luxury brands are trying very hard to conquer the Chinese market, fit in the local culture and engage with the consumers and their ever-changing behaviours. While some brands appear to be succeeding in creating a real conversation with their audience, some others are struggling to understand the local culture. Gucci and Alessandro Michele’s story of success A successful example comes from Gucci, that fuelled the expression of its brand identity in a slightly traditional way, by curating an art exhibition in Beijing’s art district 798, together with the high-end fashion publication A Magazine Curated By. Luxury fashion houses are...
JD.com leads the Chinese conquest of the Milan Design Week

JD.com leads the Chinese conquest of the Milan Design Week

The swelling numbers of interior design and lifestyle shops popping up in China, makes it quite clear that Chinese consumers have a developing appreciation for design. Increasingly, interior and furniture design is becoming a staple of luxury events targeted at affluent Chinese consumers. As I already mentioned in my previous article The rise of multi-label and lifestyle brands in China, more and more auction houses have been adding a design and furniture element to their sales, encouraged by Chinese consumers’ design savvy shopping habits abroad. The trend is for well-decorated spaces to become increasingly important to Chinese consumers. This fact is...
The rise of multi-label and lifestyle brands in China

The rise of multi-label and lifestyle brands in China

In Beijing, it seems that everyone is opening up a vintage shop. From the American, retro-cowboy, rockabilly vintage of the shops in Gulou, to the more European vintage of Sanlitun’s House of Willow, there are so many different vintage boutiques that have mushroomed around the city. Vintage is still a niche market in general. It still has a concentrated appeal—it’s not for everyone. These shops complement their brick-and-mortar shops with E-commerce platforms that serve more for marketing purposes than actual sales. These WeChat platform are more like style blogs where everything it’s about lifestyle. Mainstream luxury vs niche luxury Consumption in...
What’s up with China’s over-style

What’s up with China’s over-style

Maximalism If you ever set foot in a hotel, bar, KTV or restaurant of a tier two Chinese city, you are probably familiar with the extravaganza of the interiors. If you ever walked down the streets of Xidan, Beijing youngsters’ shopping district, you’ve already jumped into some serious fashion-tackiness. If you’ve ever scrolled down the dark alleys of any of the popular Chinese live broadcasting apps I’m sure you noticed that over-styling has been taken by many way beyond the limitations of fashion. Over the past five to six years many Chinese women asked their plastic surgeons to make them “look...
Why Chinese Shopping Malls are set to become “Palaces of Experience”

Why Chinese Shopping Malls are set to become “Palaces of Experience”

In the past year I’ve been involved in many commercial real estate projects. Specifically I have been working on creative concepts for the seasonal marketing campaigns of Chinese Shopping Centers. After having been in touch with some of the most prominent clients in the market, I wanted to write down some thoughts on the trends that I’ve noticed in China. New downtowns Guangjie, which roughly translates as window shopping, is increasingly seen by China’s newly affluent consumers as a key pastime. Rapid urbanization and the continuing growth of disposable incomes and expenditure has been the driving force behind the shopping mall...
The Fitness Fever that’s moving China’s Brands

The Fitness Fever that’s moving China’s Brands

The Chinese fitness industry is just starting to explode Commercial fitness gyms started to open across Mainland China in the early 1980s. Since then, the phenomenal growth of its national economy has helped to drive industry growth in all sectors. Chinese are exercising more and their overall fitness status has improved slightly over the past five years, according to a survey by the General Administration of Sport of China. The survey also showed that the increase in obesity among Chinese, which had been rising since 2005, peaked in 2011 and has since started to slow down. Currently there are 19 million...