Tag Archives: fuorisalone

JD.com leads the Chinese conquest of the Milan Design Week

JD.com leads the Chinese conquest of the Milan Design Week

The swelling numbers of interior design and lifestyle shops popping up in China, makes it quite clear that Chinese consumers have a developing appreciation for design. Increasingly, interior and furniture design is becoming a staple of luxury events targeted at affluent Chinese consumers. As I already mentioned in my previous article The rise of multi-label and lifestyle brands in China, more and more auction houses have been adding a design and furniture element to their sales, encouraged by Chinese consumers’ design savvy shopping habits abroad. The trend is for well-decorated spaces to become increasingly important to Chinese consumers. This fact is...
How to market furniture in China

How to market furniture in China

Changes within the market and the need for flexibility Recently I have been involved in the re-planning of a large luxury distributor of foreign furniture in China. For obvious reasons I won’t reveal its name, let’s say they are one of the main players in the luxury furniture market in Asia, and they went trough a huge scandal a few years ago… That scandal severely damaged their credibility in the eyes of occasional and potential customers affecting their brand and market shares up until now. Today, they believe, the damages of those years are almost gone, but as Chinese growth slowed down...
7 reasons why the Design Week struggles to make it in Beijing

7 reasons why the Design Week struggles to make it in Beijing

I know it is not easy at all to organize such a huge event like a design week, and surely in a city of 20 millions citizens like Beijing… it’s hardcore! However, in this article I will try to explain what are the five main reasons why the Beijing Design Week is not growing as you would expect. [This article only represents my own views, no offense to anybody] Design still far from life. In China design is mostly perceived as an academic matter. Designers might be ‘cool’ but somehow many Chinese see them as 屌丝 Diaosi. For the city...
Milan Expo. To follow Shanghai’s model is not a good idea

Milan Expo. To follow Shanghai’s model is not a good idea

The recent arrest of seven top level managers and members of parliament over alleged attempts to influence public tenders for Milan’s Expo 2015 has spur a debate over the practicality of Italy’s plans to stage an international showcase event and help kick-start the economy. Italian newspaper fears an impending return of Bribesville, a scandal that brought down Rome’s post-war political order in the early 1990s, and led many Italian commentators to question if the project for Expo 2015 has always been a big mistake. Most famously economist and Bocconi University professor Roberto Perrotti talked about a deal worth 14 billion...
Design hot pot – Part II [alla Milanese]

Design hot pot – Part II [alla Milanese]

I am sorry for not updating the blog lately; I have been away from keyboard for two weeks. Our exhibition in Milan for the Fuorisalone 2014 has been a great success, but also a very though work. Following a trend that sees more and more asians flowing in Milan during the Design Week, for the delight of department stores managers, this year Milan saw a huge presence of Chinese visitors. However, the presence of Chinese brands in Milan Fuorisalone, not to mention the Salone itself, hasn’t been proportioned to the Chinese visitors. This was even more evident if compared to...
Designing China

Designing China

Since last winter I’ve been working for a design exhibition called Yù – Designing China 中国设计进行时 which will be held in the cloister of Milan University “Statale” [Via Festa del Perdono 7 20122 Milano], from 7 to 13 April. I’ve been involved since the beginning, coordinating the whole project, together with the Chinese curator Yang DongJiang and the Italian organizers [and founders] of the Milan Design Week: the Italian design magazine Interni. Apart from the exhibition itself, you are all invited to attend the press conference and forum of the exhibition and the following cocktail, to talk about where is the made-in-China heading to with some of the most important...