Tag Archives: education

When government propaganda meets creative marketing

When government propaganda meets creative marketing

China’s changing position in the world and the new attitudes of the more educated, more skeptical, and often more disillusioned millennial generation have prompted the Chinese Communist Party to adapt in order to maintain legitimacy in the eyes of Chinese youth and instill patriotism in the generation that will see their country become the world’s number one economic power. On the surface, the recent 19th National Congress of the Communist Party of China was much like those which came before it, embodying the characteristic high secrecy and rigid pageantry all supporting the unquestioned right to rule of the party leaders...
What’s up with China’s over-style

What’s up with China’s over-style

Maximalism If you ever set foot in a hotel, bar, KTV or restaurant of a tier two Chinese city, you are probably familiar with the extravaganza of the interiors. If you ever walked down the streets of Xidan, Beijing youngsters’ shopping district, you’ve already jumped into some serious fashion-tackiness. If you’ve ever scrolled down the dark alleys of any of the popular Chinese live broadcasting apps I’m sure you noticed that over-styling has been taken by many way beyond the limitations of fashion. Over the past five to six years many Chinese women asked their plastic surgeons to make them “look...
Less instant noodles and more local food: the second wave of Chinese outbound travel

Less instant noodles and more local food: the second wave of Chinese outbound travel

In late 2014 president Xi Jinping, while visiting the Maldives, advised Chinese travelers to eat less instant noodles and more local food when in other countries. Despite the economy slowing, the impact on outbound travel from high-net-worth individuals seems to have steadily grown. The length of travel is also increasing for some, and more Chinese travelers are even taking an entire “gap year” abroad. Historically speaking, the Chinese have never really been interested in exploring the world before. But according to a recent report of Business Intelligence Fung Center, the number of Chinese tourist travelling abroad is constantly growing and could...
An interview with Neri & Hu [part 3]

An interview with Neri & Hu [part 3]

…continuing from Part 2 “At work I’m organized and rational while I’m emotional and unstable on a personal level” Room for randomness sometimes brings up nice surprises. And surprisingly enough, architecture and design were not young age vocations for neither of them. Lyndon wanted to be a painter but growing up in a Chinese family he was not allowed to pursue such a goal that was considered to be trivial. He had lied to his parents saying that he was studying mechanical engineering, but before they went to visit him in the States, he managed to switch to architecture, that...
An interview with Neri & Hu [part 2]

An interview with Neri & Hu [part 2]

…continuing from Part 1 “From a spoon to a city” What really impressed me, and it’s significant during the whole conversation, is the consistency of their design-thinking, which merges together their private lifestyle with their design process and their corporate communication. All is one. And is my belief that this is the reason of their success. To use their own words, the key of their success is “being true to yourself and have a passion for what you do”. And their passion really reaches in every corner of the design world: from graphic design, furniture design, product design, interior design,...
An interview with Neri & Hu [part 1]

An interview with Neri & Hu [part 1]

[A short version of this interview was featured in the April issue of Interni China 设计时代] On December 26 instead of lying on the sofa waiting to digest my Christmas lunch, I was sent by Interni China 设计时代, the Chinese version of the famous Italian design magazine, to Shanghai to have a conversation with Lyndon Neri and Rossana Hu. Founding partners of the Shanghai based design and architecture practice Neri&Hu, a cross-disciplinary practice, that defines itself an architectural practice, with many projects also verging towards interior and product design. They established themselves, among very few others, as the most internationally famous designers...