Tag Archives: chinese tourists

What can we learn from the last Dolce & Gabbana PR disaster in China

What can we learn from the last Dolce & Gabbana PR disaster in China

Global luxury brands are trying very hard to conquer the Chinese market, fit in the local culture and engage with the consumers and their ever-changing behaviours. While some brands appear to be succeeding in creating a real conversation with their audience, some others are struggling to understand the local culture. Gucci and Alessandro Michele’s story of success A successful example comes from Gucci, that fuelled the expression of its brand identity in a slightly traditional way, by curating an art exhibition in Beijing’s art district 798, together with the high-end fashion publication A Magazine Curated By. Luxury fashion houses are...
The rise of multi-label and lifestyle brands in China

The rise of multi-label and lifestyle brands in China

In Beijing, it seems that everyone is opening up a vintage shop. From the American, retro-cowboy, rockabilly vintage of the shops in Gulou, to the more European vintage of Sanlitun’s House of Willow, there are so many different vintage boutiques that have mushroomed around the city. Vintage is still a niche market in general. It still has a concentrated appeal—it’s not for everyone. These shops complement their brick-and-mortar shops with E-commerce platforms that serve more for marketing purposes than actual sales. These WeChat platform are more like style blogs where everything it’s about lifestyle. Mainstream luxury vs niche luxury Consumption in...
Less instant noodles and more local food: the second wave of Chinese outbound travel

Less instant noodles and more local food: the second wave of Chinese outbound travel

In late 2014 president Xi Jinping, while visiting the Maldives, advised Chinese travelers to eat less instant noodles and more local food when in other countries. Despite the economy slowing, the impact on outbound travel from high-net-worth individuals seems to have steadily grown. The length of travel is also increasing for some, and more Chinese travelers are even taking an entire “gap year” abroad. Historically speaking, the Chinese have never really been interested in exploring the world before. But according to a recent report of Business Intelligence Fung Center, the number of Chinese tourist travelling abroad is constantly growing and could...
[infographic] The issues of the seven seas?

[infographic] The issues of the seven seas?

I hope you enjoy this infographic we did for the 66m Under installation. You can click on the image to enlarge, sadly it’s mostly in Chinese. All the information and numbers included in this graphic come from the research we did [I know, I know, I forgot to write down the sources…]. Feel free to Please share it! Now, I think it’s time to tell the truth about what really happened during the 2012 BJDW to our installation. What was intended to improve people’s awareness on environmental issues, actually enlightened us on how impossible hard it is to achieve such a goal. During the whole design...
Milan Expo. To follow Shanghai’s model is not a good idea

Milan Expo. To follow Shanghai’s model is not a good idea

The recent arrest of seven top level managers and members of parliament over alleged attempts to influence public tenders for Milan’s Expo 2015 has spur a debate over the practicality of Italy’s plans to stage an international showcase event and help kick-start the economy. Italian newspaper fears an impending return of Bribesville, a scandal that brought down Rome’s post-war political order in the early 1990s, and led many Italian commentators to question if the project for Expo 2015 has always been a big mistake. Most famously economist and Bocconi University professor Roberto Perrotti talked about a deal worth 14 billion...
Chinese tourists, what are they looking for?

Chinese tourists, what are they looking for?

While in Milan more than half of the bars are owned by Chinese, and the second most common family name is not Colombo or Ferrari or Bianchi but 胡 Hu; other regions are struggling so much to attract Chinese visitors. This is the reason why on April 17 Marco Zambuto, the mayor of Agrigento, a small town in Sicily, got the brilliant idea [warning: sarcasm could have been involved] to produce the video below. He stands in front of The Valley of the Temples, and invites Chinese tourists to literally Inundate Sicily. The video is in Italian, and comes with Chinese subtitles. At the end of the video the mayor even...