Tag Archives: chinese market

What can we learn from the last Dolce & Gabbana PR disaster in China

What can we learn from the last Dolce & Gabbana PR disaster in China

Global luxury brands are trying very hard to conquer the Chinese market, fit in the local culture and engage with the consumers and their ever-changing behaviours. While some brands appear to be succeeding in creating a real conversation with their audience, some others are struggling to understand the local culture. Gucci and Alessandro Michele’s story of success A successful example comes from Gucci, that fuelled the expression of its brand identity in a slightly traditional way, by curating an art exhibition in Beijing’s art district 798, together with the high-end fashion publication A Magazine Curated By. Luxury fashion houses are...
JD.com leads the Chinese conquest of the Milan Design Week

JD.com leads the Chinese conquest of the Milan Design Week

The swelling numbers of interior design and lifestyle shops popping up in China, makes it quite clear that Chinese consumers have a developing appreciation for design. Increasingly, interior and furniture design is becoming a staple of luxury events targeted at affluent Chinese consumers. As I already mentioned in my previous article The rise of multi-label and lifestyle brands in China, more and more auction houses have been adding a design and furniture element to their sales, encouraged by Chinese consumers’ design savvy shopping habits abroad. The trend is for well-decorated spaces to become increasingly important to Chinese consumers. This fact is...
多元品牌和精致生活品牌在中国的崛起

多元品牌和精致生活品牌在中国的崛起

在北京,好像每个人都开着一间古着店(复古店,vintage shop)。不论是鼓楼商圈里来自美国的复古牛仔,乡村摇滚风古着店,还是更加欧式的三里屯House Of Willow, 各式各样的古着精品店...
An interview with Neri & Hu [part 2]

An interview with Neri & Hu [part 2]

…continuing from Part 1 “From a spoon to a city” What really impressed me, and it’s significant during the whole conversation, is the consistency of their design-thinking, which merges together their private lifestyle with their design process and their corporate communication. All is one. And is my belief that this is the reason of their success. To use their own words, the key of their success is “being true to yourself and have a passion for what you do”. And their passion really reaches in every corner of the design world: from graphic design, furniture design, product design, interior design,...