Tag Archives: art

What can we learn from the last Dolce & Gabbana PR disaster in China

What can we learn from the last Dolce & Gabbana PR disaster in China

Global luxury brands are trying very hard to conquer the Chinese market, fit in the local culture and engage with the consumers and their ever-changing behaviours. While some brands appear to be succeeding in creating a real conversation with their audience, some others are struggling to understand the local culture. Gucci and Alessandro Michele’s story of success A successful example comes from Gucci, that fuelled the expression of its brand identity in a slightly traditional way, by curating an art exhibition in Beijing’s art district 798, together with the high-end fashion publication A Magazine Curated By. Luxury fashion houses are...
The rise of multi-label and lifestyle brands in China

The rise of multi-label and lifestyle brands in China

In Beijing, it seems that everyone is opening up a vintage shop. From the American, retro-cowboy, rockabilly vintage of the shops in Gulou, to the more European vintage of Sanlitun’s House of Willow, there are so many different vintage boutiques that have mushroomed around the city. Vintage is still a niche market in general. It still has a concentrated appeal—it’s not for everyone. These shops complement their brick-and-mortar shops with E-commerce platforms that serve more for marketing purposes than actual sales. These WeChat platform are more like style blogs where everything it’s about lifestyle. Mainstream luxury vs niche luxury Consumption in...
What’s up with China’s over-style

What’s up with China’s over-style

Maximalism If you ever set foot in a hotel, bar, KTV or restaurant of a tier two Chinese city, you are probably familiar with the extravaganza of the interiors. If you ever walked down the streets of Xidan, Beijing youngsters’ shopping district, you’ve already jumped into some serious fashion-tackiness. If you’ve ever scrolled down the dark alleys of any of the popular Chinese live broadcasting apps I’m sure you noticed that over-styling has been taken by many way beyond the limitations of fashion. Over the past five to six years many Chinese women asked their plastic surgeons to make them “look...
Why Chinese Shopping Malls are set to become “Palaces of Experience”

Why Chinese Shopping Malls are set to become “Palaces of Experience”

In the past year I’ve been involved in many commercial real estate projects. Specifically I have been working on creative concepts for the seasonal marketing campaigns of Chinese Shopping Centers. After having been in touch with some of the most prominent clients in the market, I wanted to write down some thoughts on the trends that I’ve noticed in China. New downtowns Guangjie, which roughly translates as window shopping, is increasingly seen by China’s newly affluent consumers as a key pastime. Rapid urbanization and the continuing growth of disposable incomes and expenditure has been the driving force behind the shopping mall...
Has China been an architects’ test field for too long?

Has China been an architects’ test field for too long?

As the New York Times and Xinhua report, president  Xi Jinping has shared some opinions about on the desirable path that Chinese “art” scene should follow at a symposium in Beijing. Some of these tips were more obvious, like that artists should not be “slaves” of the market or “lose themselves in the tide of market economy nor go astray while answering the question of whom to serve” (Andy Warhol would disagree on this one). Or that Chinese artists should “disseminate contemporary Chinese values, embody traditional Chinese culture and reflect Chinese people’s aesthetic pursuit” and avoid “plagiarism, mechanization and fast-food style...
66m Under – 海拔66米

66m Under – 海拔66米

There is always a reason if I am not posting on Design Hotpot. As the 2014 Beijing Design Week came closer I have been incredibly busy in managing the project for  “66 meters Under” or “海拔66米” [from now on just ’66mU’]. 66mU is an installation organized by IYNED, a waterfront, yacht and marina design company with ties to Tsinghua University. According to a research done by National Geographic, If All The Ice-Melted, There are more than five million cubic miles of ice on Earth, and some scientists say it would take more than 5,000 years to melt it all. If...