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How to market furniture in China

How to market furniture in China

Changes within the market and the need for flexibility Recently I have been involved in the re-planning of a large luxury distributor of foreign furniture in China. For obvious reasons I won’t reveal its name, let’s say they are one of the main players in the luxury furniture market in Asia, and they went trough a huge scandal a few years ago… That scandal severely damaged their credibility in the eyes of occasional and potential customers affecting their brand and market shares up until now. Today, they believe, the damages of those years are almost gone, but as Chinese growth slowed down...
The Greening of Chinese Office Spaces

The Greening of Chinese Office Spaces

In the last few years there has been a huge movement to make working environments more “green”. You can barely get on line without coming across a story about an office that has just installed a vertical garden to create an enhanced working environment. There are endless reasons behind this growing green trend. Some want to create a space more conducive to creativity or reap the benefits of a healthier working environment. Others, like Anken in Shanghai, have created a whole green philosophy around their newly designed business space. But for most companies following these trends means setting themselves apart by...
Why a flexible approach is crucial to waterfront design in China

Why a flexible approach is crucial to waterfront design in China

  According to a research done by National Geographic, If All The Ice Melted, There are more than five million cubic miles of ice on Earth, and some scientists say it would take more than 5,000 years to melt it all. If we continue adding carbon to the atmosphere, we’ll very likely create an ice-free planet, with an average temperature of perhaps 80 degrees Fahrenheit instead of the current 58 raising the sea level 216 feet and creating new shorelines for our continents and inland seas. Rising ocean water would flood China’s most economically developed region of more than one...
[infographic] The issues of the seven seas?

[infographic] The issues of the seven seas?

I hope you enjoy this infographic we did for the 66m Under installation. You can click on the image to enlarge, sadly it’s mostly in Chinese. All the information and numbers included in this graphic come from the research we did [I know, I know, I forgot to write down the sources…]. Feel free to Please share it! Now, I think it’s time to tell the truth about what really happened during the 2012 BJDW to our installation. What was intended to improve people’s awareness on environmental issues, actually enlightened us on how impossible hard it is to achieve such a goal. During the whole design...
3 reasons why coworking is booming in China and what’s next?

3 reasons why coworking is booming in China and what’s next?

According to real estate services firm Jones Lang Lasalle, by the end of 2016 there were over 500 coworking sites in Shanghai and Beijing alone, compared to just a few in the end of 2015. As the sharing economy takes root in China with increasing vigour, a growing number of Chinese customers are shifting to a collaborative consumption lifestyle, resulting in a huge boom of co-working spaces in recent years with thousands of operators emerging. Generally speaking this is a mindset change: from owning something to renting something. Since this ‘new’ mindset is not totally a new thing in China, coming from a collectivist...
Why car-sharing is about to explode in China

Why car-sharing is about to explode in China

Disruptive changes in the car-sharing landscape are to be expected from the Chinese market, pushed by an increasing demand for connected vehicles and by the impellent emergency of pollution and cars congestion. On one side, according to estimates from Goldman Sachs, people born between 1980 and 1990 made up roughly 30% of China’s total population in 2015. They are more urban, more affluent almost all digital natives. These connected consumers are now turning their attention to the country’s car market, demanding connected cars at far higher rates than elsewhere. On the other, Chinese officials are seeking to harness the flood of private...
The rise of multi-label and lifestyle brands in China

The rise of multi-label and lifestyle brands in China

In Beijing, it seems that everyone is opening up a vintage shop. From the American, retro-cowboy, rockabilly vintage of the shops in Gulou, to the more European vintage of Sanlitun’s House of Willow, there are so many different vintage boutiques that have mushroomed around the city. Vintage is still a niche market in general. It still has a concentrated appeal—it’s not for everyone. These shops complement their brick-and-mortar shops with E-commerce platforms that serve more for marketing purposes than actual sales. These WeChat platform are more like style blogs where everything it’s about lifestyle. Mainstream luxury vs niche luxury Consumption in...