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The future of AR in Chinese Luxury Retail

The future of AR in Chinese Luxury Retail

Perhaps the most significant specific trend within the new customer-centric universe is the pervasiveness of mobile as the leading technology in the movement toward omnichannel marketing. While consumers are now interacting with brands through a variety of different media including email, social media, PCs, tablets, smartphones and the store, mobile has taken the lead as the dominant channel for retailers based on its convenience and consistent presence with the consumer. These trends are only expected to continue as the market moves toward the next evolution of customer-centric technology and all it has to offer. When e-commerce and later social media took off,...
An interview with Neri & Hu [part 3]

An interview with Neri & Hu [part 3]

…continuing from Part 2 “At work I’m organized and rational while I’m emotional and unstable on a personal level” Room for randomness sometimes brings up nice surprises. And surprisingly enough, architecture and design were not young age vocations for neither of them. Lyndon wanted to be a painter but growing up in a Chinese family he was not allowed to pursue such a goal that was considered to be trivial. He had lied to his parents saying that he was studying mechanical engineering, but before they went to visit him in the States, he managed to switch to architecture, that...
An interview with Neri & Hu [part 2]

An interview with Neri & Hu [part 2]

…continuing from Part 1 “From a spoon to a city” What really impressed me, and it’s significant during the whole conversation, is the consistency of their design-thinking, which merges together their private lifestyle with their design process and their corporate communication. All is one. And is my belief that this is the reason of their success. To use their own words, the key of their success is “being true to yourself and have a passion for what you do”. And their passion really reaches in every corner of the design world: from graphic design, furniture design, product design, interior design,...
An interview with Neri & Hu [part 1]

An interview with Neri & Hu [part 1]

[A short version of this interview was featured in the April issue of Interni China 设计时代] On December 26 instead of lying on the sofa waiting to digest my Christmas lunch, I was sent by Interni China 设计时代, the Chinese version of the famous Italian design magazine, to Shanghai to have a conversation with Lyndon Neri and Rossana Hu. Founding partners of the Shanghai based design and architecture practice Neri&Hu, a cross-disciplinary practice, that defines itself an architectural practice, with many projects also verging towards interior and product design. They established themselves, among very few others, as the most internationally famous designers...
3 reasons why coworking is booming in China and what’s next?

3 reasons why coworking is booming in China and what’s next?

According to real estate services firm Jones Lang Lasalle, by the end of 2016 there were over 500 coworking sites in Shanghai and Beijing alone, compared to just a few in the end of 2015. As the sharing economy takes root in China with increasing vigour, a growing number of Chinese customers are shifting to a collaborative consumption lifestyle, resulting in a huge boom of co-working spaces in recent years with thousands of operators emerging. Generally speaking this is a mindset change: from owning something to renting something. Since this ‘new’ mindset is not totally a new thing in China, coming from a collectivist...
Why car-sharing is about to explode in China

Why car-sharing is about to explode in China

Disruptive changes in the car-sharing landscape are to be expected from the Chinese market, pushed by an increasing demand for connected vehicles and by the impellent emergency of pollution and cars congestion. On one side, according to estimates from Goldman Sachs, people born between 1980 and 1990 made up roughly 30% of China’s total population in 2015. They are more urban, more affluent almost all digital natives. These connected consumers are now turning their attention to the country’s car market, demanding connected cars at far higher rates than elsewhere. On the other, Chinese officials are seeking to harness the flood of private...
The rise of multi-label and lifestyle brands in China

The rise of multi-label and lifestyle brands in China

In Beijing, it seems that everyone is opening up a vintage shop. From the American, retro-cowboy, rockabilly vintage of the shops in Gulou, to the more European vintage of Sanlitun’s House of Willow, there are so many different vintage boutiques that have mushroomed around the city. Vintage is still a niche market in general. It still has a concentrated appeal—it’s not for everyone. These shops complement their brick-and-mortar shops with E-commerce platforms that serve more for marketing purposes than actual sales. These WeChat platform are more like style blogs where everything it’s about lifestyle. Mainstream luxury vs niche luxury Consumption in...