I hope you enjoy this infographic we did for the 66m Under installation. You can click on the image to enlarge, sadly it’s mostly in Chinese. All the information and numbers included in this graphic come from the research we did [I know, I know, I forgot to write down the sources…].
Feel free to Please share it!
Now, I think it’s time to tell the truth about what really happened during the 2012 BJDW to our installation. What was intended to improve people’s awareness on environmental issues, actually enlightened us on how
impossible hard it is to achieve such a goal. During the whole design week visitors of all races and ages simply kept destroying things and trashing our installation, even thought the guys in charge of security were trying their best to stop them. Things degenerated on the morning of the last day, when we got to the site we only could laugh at what we were seeing: entire families armed with scissors cutting the fishnet that was supposed to keep the balloons together, setting balloons to the sky and throwing broken ones to the ground or even to the pool.
If we are to judge 66m Under from a marketing point of view, it was for sure widely successful. It was by far the most photographed and shared installation of those in 751. The amount of people snapping pics next to the installation was simply astounding. From an environmentalist point of view, it showed the weakness of such an attempt. Peace.
P.S.: if you are wondering why China should care about the sea level rising, here is a small graphic I made. It is based on the research done by National Geographic If All The Ice-Melted, and it clearly shows how all the wealth China is producing is concentrated in the coastal areas. This map shows how China would be submerged if the sea level rises 66 meters, but even small changes would have a huge impact on cities like Shanghai, a city that lies below the sea level in more than a few areas.