Marketing

Articles

Stories and insights from Comsumerland with Chinese characteristics.

[infographic] Four perspectives to understand life in Beijing’s Hutong

[infographic] Four perspectives to understand life in Beijing’s Hutong

I hope you like this infographic about my favorite part of Beijing. You can click on the image to enlarge. The reason why I haven’t been posting for more than a week is because it took me quite a while to draw all those illustrations… anyway, I feel it was worth it! All the informations and numbers included in this graphic come from an extensive research I did a couple of years ago while contributing to the Hutopolis workshops. Feel free to share it, or maybe I should say “please share it!” P.S.: If you are interested in how to generate an...
How to get a work visa in China. A guide for young designers and professionals

How to get a work visa in China. A guide for young designers and professionals

Let’s say you are a young designer looking for a twist in your career or a fresh graduate not satisfied with your country’s labor market. You’ve heard China is the land of opportunities. Whether you want to freelance or to find a full-time design job, it’s getting tougher for foreigners to obtain visas for extended stays in China. There are Chinese companies which are working hard to do global business and some of those are providing good job opportunities for foreign nationals who can make a difference to help the Chinese companies going out. Similarly for foreign companies that doing...
To build ten huts or to dream of a castle? China is getting 3D-(re)printed

To build ten huts or to dream of a castle? China is getting 3D-(re)printed

China began investing in 3D printing in the early 1990s and is something of a relative early adopter. And despite Terry Gou, president of Foxconn Technology Group, one of the world’s largest electronics manufacturers, having called 3D-printing “a gimmik”, Chinese materials firm Winsun New Materials this year made the news internationally by 3D-printing ten stand-alone buildings in 24 hours. They used a giant custom-built 3D printer measuring 6.6 meters tall, 10 meters wide and 32 meters long that outputs layers of construction waste mixed with cement. The houses will be used as offices at an industrial park in Shanghai. Rather...
Fortunes and sorrows of Chinese smartphones going West

Fortunes and sorrows of Chinese smartphones going West

Around forty years after the beginning of reforming and opening, only a handful of Chinese companies – Lenovo, Huawei, Haier, Tsingtao – have made the leap to global leadership in their sectors. This invites a comparison with Japan, that around the same forty years after it was flattened by the U.S. Army had already produced dozens of leading consumer brands, like Sony, Panasonic, Toyota, Honda, Canon, Nikon, that were disrupting industries around the world. Today, many observers think we are on the cusp of a major change, one that will see a rash of Chinese companies go global, and in...
Milan Expo. To follow Shanghai’s model is not a good idea

Milan Expo. To follow Shanghai’s model is not a good idea

The recent arrest of seven top level managers and members of parliament over alleged attempts to influence public tenders for Milan’s Expo 2015 has spur a debate over the practicality of Italy’s plans to stage an international showcase event and help kick-start the economy. Italian newspaper fears an impending return of Bribesville, a scandal that brought down Rome’s post-war political order in the early 1990s, and led many Italian commentators to question if the project for Expo 2015 has always been a big mistake. Most famously economist and Bocconi University professor Roberto Perrotti talked about a deal worth 14 billion...
Chinese luxury brands, it started with a broken Durex

Chinese luxury brands, it started with a broken Durex

Last summer viral marketers at Durex posted this wonderful photoshopped image of China’s glamorous First Lady 彭丽媛 Peng Liyuan and president 习近平 Xi Jinping watching a folk dance presentation near the Mayan ruins of Chichen Itza in Southern Mexico. It was uploaded to Durex’s official account on Weibo, Chinese biggest microblogging platform, and was almost immediately deleted by the authors themselves, in fear to get the whole account blocked by the censor. Before becoming the target of Durex viral campaign, this photo was already spreading like a wildfire through Chinese web, because it shows the first lady snapping a picture with a white iPhone 5, just months after CCTV and the People’s Daily attacked Apple for...