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Stories and insights from Comsumerland with Chinese characteristics.

Less instant noodles and more local food: the second wave of Chinese outbound travel

Less instant noodles and more local food: the second wave of Chinese outbound travel

In late 2014 president Xi Jinping, while visiting the Maldives, advised Chinese travelers to eat less instant noodles and more local food when in other countries. Despite the economy slowing, the impact on outbound travel from high-net-worth individuals seems to have steadily grown. The length of travel is also increasing for some, and more Chinese travelers are even taking an entire “gap year” abroad. Historically speaking, the Chinese have never really been interested in exploring the world before. But according to a recent report of Business Intelligence Fung Center, the number of Chinese tourist travelling abroad is constantly growing and could...
Digital Strategies meet Live Broadcasting in China

Digital Strategies meet Live Broadcasting in China

We often call China a digital playground, as its highly digital-savvy and receptive population makes it a breeding ground for digital innovation. In fact the new crop of live streaming apps, which allow users to broadcast live video to their followings, has grown in China into a very different business than the one in the West. These platforms enable viewers to reward content contributors with virtual gifts that can be purchased with real money. Platforms in turn take a cut of each virtual item. The wǎng hóng jīngjì 网红经济 The live streaming sector is growing so quickly in China that it is creating its own...
The Fitness Fever that’s moving China’s Brands

The Fitness Fever that’s moving China’s Brands

The Chinese fitness industry is just starting to explode Commercial fitness gyms started to open across Mainland China in the early 1980s. Since then, the phenomenal growth of its national economy has helped to drive industry growth in all sectors. Chinese are exercising more and their overall fitness status has improved slightly over the past five years, according to a survey by the General Administration of Sport of China. The survey also showed that the increase in obesity among Chinese, which had been rising since 2005, peaked in 2011 and has since started to slow down. Currently there are 19 million...
Why a flexible approach is crucial to waterfront design in China

Why a flexible approach is crucial to waterfront design in China

  According to a research done by National Geographic, If All The Ice Melted, There are more than five million cubic miles of ice on Earth, and some scientists say it would take more than 5,000 years to melt it all. If we continue adding carbon to the atmosphere, we’ll very likely create an ice-free planet, with an average temperature of perhaps 80 degrees Fahrenheit instead of the current 58 raising the sea level 216 feet and creating new shorelines for our continents and inland seas. Rising ocean water would flood China’s most economically developed region of more than one...
Has China been an architects’ test field for too long?

Has China been an architects’ test field for too long?

As the New York Times and Xinhua report, president  Xi Jinping has shared some opinions about on the desirable path that Chinese “art” scene should follow at a symposium in Beijing. Some of these tips were more obvious, like that artists should not be “slaves” of the market or “lose themselves in the tide of market economy nor go astray while answering the question of whom to serve” (Andy Warhol would disagree on this one). Or that Chinese artists should “disseminate contemporary Chinese values, embody traditional Chinese culture and reflect Chinese people’s aesthetic pursuit” and avoid “plagiarism, mechanization and fast-food style...
How information technology is reshaping Chinese services

How information technology is reshaping Chinese services

I wanted to write a follow up of my previous article about the difficulties that the Beijing Design Week is facing, cause I felt that some infos that I shared in there needed a more extended explanation. But since some of the points mentioned in that article, like “Social media left out of the games” and “As long as guanxi are the key, promotion won’t be necessary”, are closely linked to the mutations the service system is going through, I ended up writing about how information technology is radically reshaping services of any kind in China, and how creativity is going...