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Stories and insights from Comsumerland with Chinese characteristics.

When government propaganda meets creative marketing

When government propaganda meets creative marketing

China’s changing position in the world and the new attitudes of the more educated, more skeptical, and often more disillusioned millennial generation have prompted the Chinese Communist Party to adapt in order to maintain legitimacy in the eyes of Chinese youth and instill patriotism in the generation that will see their country become the world’s number one economic power. On the surface, the recent 19th National Congress of the Communist Party of China was much like those which came before it, embodying the characteristic high secrecy and rigid pageantry all supporting the unquestioned right to rule of the party leaders...
What can we learn from the last Dolce & Gabbana PR disaster in China

What can we learn from the last Dolce & Gabbana PR disaster in China

Global luxury brands are trying very hard to conquer the Chinese market, fit in the local culture and engage with the consumers and their ever-changing behaviours. While some brands appear to be succeeding in creating a real conversation with their audience, some others are struggling to understand the local culture. Gucci and Alessandro Michele’s story of success A successful example comes from Gucci, that fuelled the expression of its brand identity in a slightly traditional way, by curating an art exhibition in Beijing’s art district 798, together with the high-end fashion publication A Magazine Curated By. Luxury fashion houses are...
多元品牌和精致生活品牌在中国的崛起

多元品牌和精致生活品牌在中国的崛起

在北京,好像每个人都开着一间古着店(复古店,vintage shop)。不论是鼓楼商圈里来自美国的复古牛仔,乡村摇滚风古着店,还是更加欧式的三里屯House Of Willow, 各式各样的古着精品店...
3 reasons why coworking is booming in China and what’s next?

3 reasons why coworking is booming in China and what’s next?

According to real estate services firm Jones Lang Lasalle, by the end of 2016 there were over 500 coworking sites in Shanghai and Beijing alone, compared to just a few in the end of 2015. As the sharing economy takes root in China with increasing vigour, a growing number of Chinese customers are shifting to a collaborative consumption lifestyle, resulting in a huge boom of co-working spaces in recent years with thousands of operators emerging. Generally speaking this is a mindset change: from owning something to renting something. Since this ‘new’ mindset is not totally a new thing in China, coming from a collectivist...
Why car-sharing is about to explode in China

Why car-sharing is about to explode in China

Disruptive changes in the car-sharing landscape are to be expected from the Chinese market, pushed by an increasing demand for connected vehicles and by the impellent emergency of pollution and cars congestion. On one side, according to estimates from Goldman Sachs, people born between 1980 and 1990 made up roughly 30% of China’s total population in 2015. They are more urban, more affluent almost all digital natives. These connected consumers are now turning their attention to the country’s car market, demanding connected cars at far higher rates than elsewhere. On the other, Chinese officials are seeking to harness the flood of private...
The rise of multi-label and lifestyle brands in China

The rise of multi-label and lifestyle brands in China

In Beijing, it seems that everyone is opening up a vintage shop. From the American, retro-cowboy, rockabilly vintage of the shops in Gulou, to the more European vintage of Sanlitun’s House of Willow, there are so many different vintage boutiques that have mushroomed around the city. Vintage is still a niche market in general. It still has a concentrated appeal—it’s not for everyone. These shops complement their brick-and-mortar shops with E-commerce platforms that serve more for marketing purposes than actual sales. These WeChat platform are more like style blogs where everything it’s about lifestyle. Mainstream luxury vs niche luxury Consumption in...